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Hey, Basil vs Maple

Two products designed for moms — one in iMessage, one in an app

Hey, Basil

iMessage AI assistant for moms

The iMessage AI assistant for moms. Morning rundowns, school reminders, meal plans, and everything else on your plate — right where you already are.

Coming soon

Maple

Meal planning app

Maple is a family logistics app designed for moms, with shared calendars, task assignment, and household coordination.

Subscription required

Feature Comparison

Feature
Hey, Basil
Maple

Works in iMessage

No app to download — just text

AI-powered conversation

Ask anything by text

Morning daily rundown

Proactive digest of the day

Proactive school & activity reminders

Reminders ahead of events

Shared household tasks

Coordinate across family members

Meal planning

Weekly menus

Grocery delivery integration

Order via your preferred service

Voice memo input

Talk instead of type

Calendar integration

Sync with Google Calendar

Mobile app required

iOS / Android app

What Makes Hey, Basil Different

Lives in iMessage

No app to download, no login to remember. Just text Basil like you would a friend.

Proactive Reminders

Get texts when it's time to defrost, prep, or start cooking. Never forget dinner again.

Smart Grocery Delivery

One tap to send your grocery list to your preferred delivery service. Skip the store entirely.

Built for Moms

Designed around the mental load that disproportionately falls on moms — and built to lift as much of it as possible.

Why choose Hey, Basil over Maple?

Maple gives moms a single dashboard for family logistics. Basil takes the opposite approach — no dashboard at all. Just text, and Basil handles the rest.

  • No app — Basil lives in iMessage
  • Proactive reminders, not just a to-do list
  • AI conversation for ad hoc questions
  • Built-in meal planning and grocery delivery

Basil is coming soon

The iMessage AI assistant for moms is rolling out to new families. Sign up to be among the first.

Coming soon

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